Whenever you are designing your website, be sure to use these basic HTML tags & markups for SEO optimization.
Title Tag - Be sure to create a descriptive <title> tag for each page on your website. A good example of this would be Company Name | Description of this Page. Titles should be no more than 65 characters long.
Meta Tags - For each page, you can have a custom Meta Description, which is a 200 - 250 character summary of the content on the page, and Meta Keywords, which are the keywords for that page. Keep in mind you should not do any keyword stuffing, or placing tons of keywords that are not related to your content, in your meta tags.
Header Tags - Use header tags (h1, h2, h3, etc.) on your pages. For example, the main page title could be placed in the <h1> tags, and then key points/dividers throughout your page could be placed within the <h2> and <h3> tags.
Formatting Tags - Highlighting keywords on your page using the <strong> tag will place emphasis on them when search engine crawlers are checking your site's content.
Alt Tags - Include alt tags for images on your website. A good description of your image within the alt tag could help it place well in the Google Image Search results. For example, if you have a dog grooming business, and you put a photograph of a freshly groomed Schnauzer on your website, a good alt tag would be "Miniature Schnauzer Haircut" rather than "Dog Grooming" or something else less specific.
